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TOCA Scholarship Winner First from Outside U.S. Mikael Pehkonen of the University of Guelph near Toronto, Ontario, Canada, is this year's TOCA Publishers' Scholarship winner. Mikael is majoring in turfgrass management and anticipates graduating in April 2011. He is the first TOCA scholarship winner from outside the U.S. Cindy Code, who chairs the volunteer committee that selects the winner, along with TOCA members Steve Trusty and Felicia Gillham, said Mika (pronounced Meeka) was "excited and a bit shocked by the selection." Mika is interning this summer in Thunder Bay. He already does a blog and is interested in becoming a student member of TOCA. One of his references, Owen Roberts of the University of Guelph, says: "As part of the turf communication skills course, the class was required to host a symposium relates to the turf industry. Mika played a major role in the success of the event as the head organizer of the speaker committee." Roberts added that Mika demonstrated "admirable leadership skills" and "many of his fellow students sought his advice and warmed up to his pleasant, encouraging attitude." Mika noted that his dreams to work in the turfgrass field take him back to his youth, working to perfect the grass on his parent's backyard. His degree work in turfgrass management has him excited about his future. "Over the past few years, I have discovered that success in an education and career environment not only depends on one's skills and knowledge, but also, and perhaps more importantly, one's ability to communicate clearly and work positive and efficiently with other people. Currently I am hoping to take both my passion for turf and strengths in communications to a professional level." Mike receives a $2,500 scholarship. The program is supported by Total Landscape Care, M2Media360, GIE Media, Inc., Golf Course Management and Turnstile Publishing. Environmental Communicator of the Year This year's Environmental Communicator of the Year is Chris Gray of Marvel Golf Club in Kentucky. Gray is also a columnist for Golfdom magazine. Gray is the fourth TOCA member to win this award in the dozen years the program has been in place. Gray, in attendance to receive his award, was provided a $500 stipend. Previous winners of the award include Mark Welterlen, Grounds Maintenance magazine; Bill Love, W.R. Love Golf Architecture; Tim Doppel, Atwood Lawncare, Inc.; Doug Fender, Turf Producers International; Allen James, RISE; Ron Dodson, Audubon International; Jeff Gullickson, Spokane Country Club, Spokane, Wash.; Kevin Trotta, Grounds Manager & Turfgrass IPM Specialist, North Rockland Central School District, Cornwall, N.., Helen Stone, publisher of Southwest Trees & Turf and President of Stone Peak Services, a consortium of the allied golf associations of Colorado, which created a study on the economic and environmental impact of golf in Colorado, and Drs. Larry Stowell and Wendy Gelernter of PACE Turf. 2010 TOCA Communications 2010 PHOTOGRAPHY Awards (PPVM01) Portrait/Personality: Photo of Individual or Group of Individuals Merit "Rags to Riches" First Place "A Woman's Place" (PPVM05) Best Photograph - Print Magazine Cover Merit December 2009 ("Legendary Lady") First Place (PPVM07) Best Video/CD/Audiovisual Presentation Merit "2009 Golf Industry Show Video Series" "2009 Golf Industry Show Video Series" "2009 Golf Industry Show Video Series" "2009 Golf Industry Show Video Series" (PPVM07) Best Video/CD/Audiovisual Presentation (continued) First Place "Turf Net Goes to Ireland 2009 Video Series" "Turf Net Goes to Ireland 2009 Video Series" (PPVM08) Best Short Video/DVD First Place "Cushman" "Cushman" (PPVM09) Best Long Video/DVD Merit "TurfNetTV 2009 Outtakes" "TurfNetTV 2009 Outtakes" First Place Formulation Videos - "Behind the Brand: Why Formulation Matters" (PPVM10) Best Instructional Video/DVD First Place "Superintendent's Best Friend Calendar Photo Instructions Video" (PPVM11) Best Use of Editorial or Opinion in Video/DVD First Place "How Much is Less?" (PPVM11) Best Use of Editorial or Opinion in Video/DVD (continued) First Place (continued) 2010 DESIGN Awards (PD01) Printed Magazines: Cover Page Design Merit First Place (PD02) Printed Magazines: Single Page Design/Editorial Merit First Place "Seed Update 2009" (PD03) Printed Magazines: Single Page Design/Advertising Merit First Place Syngenta Reward Ad: "Neighborhood" (PD04) Printed Magazines: Two-Plus Page Design/Editorial Merit First Place (PD05) Printed Magazines: Two-Plus Page Design/Advertising First Place (PD06) Printed Magazines: Overall Magazine Design Merit First Place December 2009 GCM ("Legendary Lady") (PD08) Electronic Publishing: Overall E-Magazine/Newsletter Design Merit "DSR e-Newsletter - LawncareCONNECTION First Place "Cultivate Digital Magazine" (MCD01) Printed Newsletters - Overall Newsletter Design Merit "Panorama" First Place "Horizon Edge #5" (MCD02) Digital Design: Web Site Design Merit First Place "GrasshopperDiesel.com - Clean Diesel Micro Site" (MCD03) Digital Design: Digital Media (Non-Web Site) Merit "POLYON® Affordability Eblast" First Place "John Deere GIE Media Invite" MCD04 Electronic Publishing: Overall Newsletter/Magazine Design First Place "Fall 2009 e-Turf Update" (MCD05) Electronic Publishing: Overall Company Web Design First Place "John Deere Stories" (MCD06) Printed Collateral: Overall Collateral Design Merit) "Lawn Disease ID Guide" (MCD06) Printed Collateral: Overall Collateral Design (continued) First Place (MCD07) Printed Direct Response: Overall Direct Response Design Merit "Rock the Weeds Direct Mail Campaign" First Place (MCD08) Printed Special Projects Merit First Place "2010 TurfNet Superintendent's Best Friend Calendar" "2010 TurfNet Superintendent's Best Friend Calendar" (MCD09) Overall Media Kits Design Merit "John Deere GIS Media Kit" First Place "John Deere GIE Media Kit" (MCD10) Point of Purchase Materials Merit "TurfNet 2010 Members Trip to Ireland POP Brochure" First Place 2010 SPECIAL PROJECTS Awards (MCSP01) Special Event Merit First Place "TurfNet 2009 Members Trip to Ireland" "TurfNet 2009 Members Trip to Ireland" Kevin McGrath, The International Golfing Experience Register (MCSP02) Integrated Marketing Campaign Merit "TurfNet 2010 Superintendent's Best Friend Calendar" "TurfNet 2010 Superintendent's Best Friend Calendar" First Place "The Intelligent Use of Water 2009 Film Competition" (MCSP03) Miscellaneous Special Project Merit Phoenix Environmental Care "Touch This and Win" Promotion (MCSP03) Miscellaneous Special Project (continued) First Place "Power to Promote" 2010 WRITING Awards (PW01) Writing for Commercial Publications: Editorial/Opinion Piece/Column Merit First Place (PW03) Writing for Commercial Publications: Turf Feature Article Merit "Hard Times for Good Greens" First Place "Winter Rules" (PW04) Writing for Commercial Publications: Product Information Article Merit First Place (PW05) Writing for Commercial Publications: Operations Profile Merit "Summer Romance" (PW05) Writing for Commercial Publications: Operations Profile (continued) First Place (PW06) Writing for Commercial Publications: Business Management Merit First Place (PW07) Writing for Commercial Publications: General Feature Article Merit First Place (PW08) Writing for Commercial Publications: Environmental Stewardship Article Merit First Place (PW09) Writing for Commercial Publications: Headline Writing Merit "Turfgrass: There's An App For That" First Place (PW10) Writing for Web Site: Original Content Merit "Brave New World" (PW10) Writing for Web Site: Original Content (continued) First Place (PW11) Writing for Electronic Newsletter: Original Content Merit First Place (PW12) Writing for Video/CD/Audiovisual Presentation First Place "2009 Outtakes Video Introduction Script" (PW14) Writing for Special Projects Merit First Place (PW15) Writing for Commercial Publications, Series Merit "Water Wise" "Water Wise" First Place (MCW01) Writing for Commercial Publications, Copywriting for a Display Ad Merit "GrandStand Consecutive Half Page Ads" First Place (MCW02) Writing for Printed Newsletters Merit "Horizon Edge #4" First Place "Panorama" (MCW03) Writing for Printed Collateral Merit "Guide to Protecting Woody Ornamental Shrubs" First Place (MCW04) Writing for Printed Direct Response Merit "Rock the Weeds Direct Mail Campaign" (MCW04) Writing for Printed Direct Response (continued) First Place "Horizon Get Off Your Grass Direct Mail" (MCW05) Writing a News Release Merit First Place (MCW06) Writing a Feature Article Merit Agrium Advanced Technologies "Proper Fertilizer Program Promotes
Green and Healthy Turf" Article First Place (MCW07) Writing for Company Web Site - Original Content First Place "GrasshopperDiesel.com - Clean Diesel Micro Site" (MCW08) Writing for Electronic Newsletter Merit First Place (MCW09) Writing for CD/Audiovisual Presentation First Place (MCW11) Writing for Company Media Kit Merit First Place 2010 Photography, Video and Multimedia (MCPVM05) Best Long Video/DVD Merit "Perspectives on Paspalum: Summary Video" "Perspectives on Paspalum: Summary Video" First Place "4XRD Rear Discharge Video" "4XRD Rear Discharge Video" 2010 INTERNATIONAL Awards Design One - Best Design Publication (full magazine article layout) First Place Design Two - Best Design Publication (one-page design article) Merit First Place Design Three - Best Design Publication (two-plus page design article) Merit "Communicating" First Place Croker's Makeover - "Reconstruction of the Croke Park Pitch"
First Place Design Three - Best Design, Brochure (or similar marketing/sales literature) First Place Photography One - Best Photo Publication (cover or inside photo) Merit "Croker's Makeover Cover Photo" First Place Writing One - Best Writing Publication (article or editorial) Merit First Place Writing Two - Best Copywriting Publication (display advertisement) First 2010 GARDNER AWARDS Photography, Video and Multimedia - Marketing Communications Photography, Video and Multimedia -- Publishing Design-Marketing Communications Design-Publishing Writing-Marketing Communications Writing-Publishing
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